Redesigned Froedtert.com launched
Dec. 26, 2013 College News - As part of a strategy to extend the Froedtert & the Medical College of Wisconsin brand and reduce market confusion, an updated Froedtert website was launched Dec. 19.
The updated site combines content from froedtert.com and froedterthealth.org to include the services of Froedtert Hospital, Community Memorial Hospital, St. Joseph’s Hospital and the Froedtert & the Medical College of Wisconsin Health Centers and Clinics under one domain, froedtert.com. MCW will retain its current website.
Content has been consolidated from froedterthealth.org to present a system approach to medical services. Functions to find a provider and request an appointment remain unchanged.
All applicable content from froedtert.com and froedterthealth.org was migrated to the new site, with copy modifications to improve usability and search engine optimization.
As with the current websites, users can choose a medical specialty, then find a location, or choose a location to see all services offered. The physician directory and online appointment request features are unchanged.
Service lines/departments with existing content were contacted to review their current content for updates prior to the launch of the site.